Lucintel is a premier global management consulting and market research firm, headquartered in Dallas, TX. The company has several market reports across practices, including Aerospace & Defense, Banking & Finance, Healthcare as well as many other verticals.

The Objective:

Lucintel was looking for speedy improvement in its SERP positioning across major search engines (Google/Yahoo/Bing). By improving traffic to its website, it wanted more leads and enquiries for its market reports as well as consulting services.

The company was also looking to re-design its website, to make it look more contemporary, professional and in-line with its image of being one of America’s leading consulting firms.

The Challenge:

The consulting industry is very competitive, with several large and boutique consulting firms performing SEO for themselves. The challenge was to begin from scratch and gain good ranking on competitive keywords.

The Solution:

To drive visitors via improved search engine rankings, the SEO team at Techmagnate amalgamated a series of optimization steps to ensure an improvement in ranking and incoming traffic on

The team started with a detailed analysis of the website to identify the SEO loopholes within the website and worked on resolving them to ensure that the website structure is search engine friendly. Some of the primary refinements that were undertaken by the team were:

  • URL re-writing
  • Folder Structure Enhancement
  • Implementation of content on targeted pages
  • Modifications in design layout of website to make it more user friendly

Moving on, the team undertook relentless SEO/Social Marketing activities that served to increase the search rankings for the website on several keywords which also resulted in increase in traffic.

The Results:

We met the challenge of improvement in keyword rankings in SERP and maximized the website traffic.

Our strategic, relentless and timely SEO efforts helped benefit from:

KeywordsGoogle Rankings 
Before Optimization, 1-Mar-2010
Google Rankings 
After Optimization, 31-Aug-10
Aerospace ConsultingNot in 1001
Advanced material ConsultingNot in 1001
Aerospace marketNot in 1002
Wind ConsultantsNot in 1002
Wind ConsultingNot in 1002
Chemical ConsultingNot in 1003

Improved Traffic Inflow:

The SEO process for Lucintel website was started in March 2010. Within 2 months the keyword rankings had improved and Traffic through organic search (non-paid visits) has increased.

 Traffic Analysis
Timeline1st March ‘10 to 31st August ‘101st September ‘10 to 31st December ‘10
TrafficTotal: +98.83%
SE Traffic: +114.71%
Referring: +39.70%
Direct: +109.39%
Total: +65.96%
SE Traffic: +111.12%
Referring: +88.53%
Direct: +26.27%

"SEO keyword ranking improved within 2 months of hiring them Techmagnate as our vendor for our website I strongly recommend them for SEO services."
- Client Feedback

Lucintel has seen huge improvement in goal conversions, generating more leads, sales and profits.

Traffic Stats - 1st March 2010 to 31st December


Get new case studies by email:

More Case Studies

See all